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Dieux du Stade – Making of Calendar 2010
2018
2h 0m
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Director
Max Guazzini
Top Cast
James Haskell
Himself
👤
Dimitri Szarzewski
Himself
👤
Lionel Beauxis
Himself
👤
Julien Arias
Himself
👤
Mathieu Bastareaud
Himself
